Residents' Attitudes Towards Agro-Ecotourism: A Bangladesh Perspective

Abstract

The drive for sustainable ecotourism emerged from a convergence of issues, including climate change, job creation, ecological balance, and the worldwide focus on Sustainable Development Goals (SDGs). Therefore, taking into consideration the perspectives of the local community, this study has investigated the development of sustainable agro-ecotourism in Bangladesh with an emphasis on flower and fruit gardening. This study utilized social exchange theory since it provides a relevant framework for understanding the dynamics of agro-ecotourism in Bangladesh.  This study utilized a mixed-methods approach, initiating with qualitative research to pinpoint factors influencing attitudes toward agro-ecotourism through expert interviews and literature review, followed by quantitative analysis applying structural equation modelling to evaluate the identified indicators in the Bangladeshi context. The findings demonstrated that residents’ attitude toward the expansion of sustainable agro-ecotourism are significantly influenced by the four distinct economic, environmental, social, and physical values. The findings provide significant theoretical and managerial insights for academics, managers of agro-ecotourism destinations, and decision-makers in identifying the factors that affect residents'
attitude towards agro-ecotourism. This research enhances understanding of sustainable agro-ecotourism destinations within emerging markets, particularly in Bangladesh.